About Us

Jellycat is a London-born brand known for its imaginative plush toys, unusual characters and playful approach to gifting. Since opening Jellycat Studios in London in 1999, the brand has created a growing family of soft companions designed to bring humor, comfort and a sense of wonder to people of all ages. Jellycat says its mission is to share joy through distinctive characters, expressive designs and beautifully soft materials.

The Jellycat universe includes much more than traditional stuffed animals. Its collections feature beloved Bashful Bunnies, Bartholomew Bear and a wide assortment of animal characters, alongside the imaginative Amuseables range. Amuseables transforms everyday objects, foods, plants and other familiar subjects into charming plush characters, creating gifts that are playful, collectible and instantly recognizable.

Jellycat also offers products designed specifically for gifting. Current US collections include birthday gifts, new-baby and baby-shower gifts, wedding and anniversary presents, graduation gifts, holiday selections, personalized gifts and small surprises. This makes the brand suitable for everything from welcoming a new baby to celebrating birthdays or simply giving someone a cheerful everyday companion.

Beyond plush toys, Jellycat's current collection includes books, bag charms, handbags, pouches, backpacks and other accessories inspired by its recognizable characters. Current examples include Bartholomew Bear bags, Bashful Bunny backpacks, Amuseables food-themed bags and a growing selection of character bag charms.